You may have been sold a rotten idea about book writing.
If you’re someone with ideas and a desire to stand out, you must be familiar with this mantra:
Publish a book and it will propel your career or business.
The business of writing is a lucrative one in our knowledge economy. Written content is everywhere. From Facebook to LinkedIn to blogs to online magazines, everyone reads and writes text to be consumed by the masses every day. But because social media content is everywhere, it is unimportant. You cannot distinguish yourself with it.
What’s the solution, then?
According to many—including myself, to a certain extent—the solution is to have a book to your name. Not only is it an impressive achievement that only a few can boast, but it also shows you are serious and rigorous about your subject matter.
So, what’s rotten about the idea of publishing a book?
Put simply, it’s been appropriated by businesses who tell you that you don’t need to do the work. That it’s easy. That it takes little to no time.
Even if you don’t have time, so they say.
Even if you can’t write or type.
Hire a ghostwriter. Buy an Amazon publishing course.
These businesses are demeaning the writing process and focus on the wrong thing. They are missing the mark as to what it means to write a book.
The writing process feeds the mind while the publishing process feeds the ego.
There is nothing wrong with feeding your ego once in a while, but you should only do it after feeding your mind.
Of course, promotion does matter. Keeping your expertise for yourself is criminal, but writing a book and not putting it in your audience’s hands is certifiably insane.
Here is the one thing to understand, though:
You earn your right to promote your book after doing the hard work. You have to turn your ideas into your best possible ideas.
You have to find your own writing style and figure out how to impact your readers beyond information.
You have to alter the way they think.
You have to present your knowledge in a way that only you can.
Most people telling you that writing a book is good for business, however, couldn’t care less about writing. They either want you to buy their course or to sell you a ghostwriting service.
Take Rob Kosberg for example. His book Publish. Promote. Profit. is not a book about book writing; it is a book about business. It shows you how to use writing a book as a means to make more money—nothing else.
Using your book in your business is excellent, but if you’ve skipped steps of the process — it’s pointless.
In Publish, Promote, Profit, book writing is solely transactional. Although Kosberg does say the book should give your reader value (in order to grow your business), he never mentions anything about growing as an author. In fact, he advocates for hybrid ghostwriting—a service his business provides—which spares you from writing the book yourself.
In other words, Kosberrg doesn’t care whether or not you write the book — he wants you to have a book to your name and the Amazon bestseller status, which consists of 15 verified reviews and reaching top sales in one of the book’s categories.
That’s what Kosberg calls the Author 2.0 model, which is supposedly superior to what he calls the Author 1.0 model.
What this model is missing, however, is the true essence of writing a book. A valuable book will cause the author to grow as a part of the process, and it will radically transform the reader and leave a lasting impression.
You can’t just “be” an author. You have to “become” one.
There is only one way to become an author:
You become an author by growing as a thinker through the writing process and taking ownership of your ideas.
You must think and write and bleed before you can produce anything good. No ghostwriter can do it for you — even if they claim to. Your writer’s voice is something you find by reading and writing — it is different from your speaker’s voice.
In other words, the real process is: Think, Write, Bleed.
Then publish. Then Promote. Then Profit.
Let us be real for one moment: what you have to share isn’t unique by its very nature. It is unique because of how you present it. Your metaphors, analogies, comparisons, and linguistic quirks are part of your writer’s persona.
We already live in a world of information overwhelm. We don’t need more books; we need more authentic, well-written books.
Regardless of what the gurus tell you, there is still only one way to become an author—it’s to become one.
If you’re interested in becoming an author but feel like you need some help, click here to book a free, no-pitch call with me. We’ll discuss your ideas and your goals.
If it makes sense, I’ll tell you about the Stellar Writing Process, which I’ve developed and use to help lifelong learners write books the world will remember without wasting time and growing in the process.